Samsung inaugurates its first premium retail space in Germany

Concluding updated: Nov 23rd, 2021 at xvi:28 UTC+01:00

Samsung appear the opening of its first premium store in Federal republic of germany this calendar week. The company'southward new concept area is located in the KaDeWe department store in Berlin and promises to offer a unique shopping experience for a wide range of Samsung products categories.

The concept store has an area of 100 square meters, and so it's large enough to host demonstrations for products ranging from foldable phones to large dwelling appliances and the company'south new microLED and Neo QLED 8K TVs. Of course, the retail space is set up in such a way that allows visitors to feel Samsung's rich and interconnected production ecosystem. Most products are networked within the store to allow visitors to experience Samsung'south IoT platform — SmartThings — in existent-time, control devices remotely, so on.

The Samsung saga continues

Samsung's been launching new and redesigning existing Experience Stores for the past few months. The company relaunched its store in London to set a new benchmark a couple of months ago. Since then, Samsung launched new stores in Spain and Belgium and redesigned 2 existing retail spaces in Canada to reflect the modern era.

It does seem like Samsung is at present focusing on enhancing its offline retail experience more than earlier. Equally information technology should, given that one of its biggest rivals — Xiaomi — said on record that it plans to establish an expansive network of 30,000 offline stores by 2024.

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